HEMYCA’s studio is based in London, down Elizabeth Street which is just off of Sloan Square. I have decided to start my placement early (the middle of August) to potentially extend my 3 month stay in order to get a real feel for the company and to actually become part of the design team. HEMYCA is an emerging British Design Label that creates truly beautiful garments through exceptional tailoring, and i hope to work closely with Helen Clinch and Mira Nigris, the creators and owners of the brand. As well as them I hope to work with, and become part of a close team. While i am there i will be working on patterns, constructing garments, fabric sourcing and what ever Helen and Myra need me to do to help with their brand.
Below are some images of their AW/09 collection:

Decisions decisions...

I was extremely lucky when applying for my placement because i was given the opportunty to work for two amazing brands. Firstly i was offered a chance to go and work for the fashion knitwear brand, Alice Lee. I worked there for a week and while i was there i helped create their beautiful spring/summer 2012 collection.
(Here is the link to show the collection and some of the garments i worked on: http://www.vogue.co.uk/fashion/spring-summer-2012/ready-to-wear/alice-lee#/image/10)

At the end of the week i went for an interview/trial day at another brand, HEMYCA. While i was there i was given a design and had to produce the pattern and toile. Initially I went to go to gain the interview experience and to compare the working environtment to Alice Lee, but i loved eveything i did that day that i have decided to accept the placement with HEMYCA.

I made the decision of the two purely based on which company i though i would benefit from the most, and i believe i have made the right decision.

For this extended industry unit I have decided to do a placement because I believe that it is very important for students to have done at least one placement before they graduate to understand the realities of the fashion industry.

From my placement I hope to gain a thorough understanding of what is expected of me within the role of design, pattern cutting and construction, for when I graduate and start applying for jobs. I also intend on increasing my knowledge of said subjects and hope to highly improve my skills by being in a working environment. I believe you can learn more from other people’s knowledge and previous experiences and therefore I will ask as many questions as possible and take on board all the advice given to me.