Factory visits

I have had to visit the factory on a couple of occasions. The first time was because we had issue with production and the garments weren't actually being produced so we had to change factories. The factory we changed to was in fact the one they used originally. This week i had to go by myself to deliver additional fabrics and trims. I find it really interesting to see for myself how a factory functions and the process behind production.

Celebrety influence

With the influence of celebreties being so powerful and significant in this day and age, HEMYCA have used this to their full advantage by dressing to name a few Cheryl Cole, The Saturdays, Pixie Lott, Lisa Snowdon, Sophie Ellis Bextor and Sally Hawkins. This has helped push the brand even further to be become more and more established. Above is an example of the band The Saturdays, one of which is dress in HEMYCA.

HEMYCA collaboration with Sony

HEMYCA‘s recent projects include a print collaboration with Sony on the iPod Sk8. Products as shown below. And developing designer bags for a leading UK Charity, age UK, to be launched nationwide in over 500 stores. Priced at £15, all of the net profits from every purchase go towards Age UK’s work to help older people across the country. Products as shown above.

Popular orders

With the made to measure products i have seen the changes being made to the patterns and i have now seen the finished products. From my time there so far everyone has been pleased with their orders and purchases. Above are images of their popular oders and best sellers. Especially the top coat.

Atelier - Made to measure

The Atelier Service is a modern experience that operates from Hemyca’s private and discrete London studio; offering clients, Celebrities, VIP’s and Stylists the opportunity to enjoy a “Saville Row” experience with our team of experts and designers. Hemyca aims to provide a more inclusive service, bearing no restrictions to the size or shape required by the client. I have witnessed clients come in for fittings and seen the amendments made on patterns. After experiencing this i really hope that i will be given the opportunity to work on an atelier piece myself.

Because i started towards the end of their s/s 12 collection i didn't get to make any of the garments from the start, however i did help with the finishings and amendments of a few of them. Above are images of some of the items i worked on.

I love the shoot they did for their S/S 12 look book because of its simplicity. The pictures are very plain which allows the clothes stand out for themselves. The use of bold colours and the detailing are the key points to why i think this is such a beautiul collection. Above are my favourite images from this collection.

HEMYCA debuted during London Fashion Week in September 2008 and has since taken part in both London and Paris Fashion Weeks. HEMYCA continues to gain recognition from the international media including Vogue, Elle Magazine, Style Magazine, Company, Stella, The Daily Mail, i-D Magazine and the Daily Telegraph. Above are examples of this.