With the influence of celebreties being so powerful and significant in this day and age, HEMYCA have used this to their full advantage by dressing to name a few Cheryl Cole, The Saturdays, Pixie Lott, Lisa Snowdon, Sophie Ellis Bextor and Sally Hawkins. This has helped push the brand even further to be become more and more established. Above is an example of the band The Saturdays, one of which is dress in HEMYCA.
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